More than 93 percent of the time people find a website or a business via search engines like Google, Yahoo and Bing and with the advancement in the marketing landscape and the emergence of Digital Marketing, a constant question about what is Search Engine Marketing (SEM) revolves around various advertisers and marketers.Continue Reading
Email is one of the most important revenue drivers for any business with a digital presence. It is part of your customers’ daily routines. Without an optimized email marketing strategy, you are missing out on the chance to stay top-of-inbox and top-of-mind. If you know your audience like you know your family then it is time to develop personalized email campaigns to guide them along their customer journey.Continue Reading
Marketing has always been about connecting with your audience in the right place and at the right time. But with the rise of the digital era, you need to meet them where they are already spending time, which is on the internet.
So, how do you define digital marketing?
Let’s find out.Continue Reading